Codelitt Redesign
The Problem
Being a small and young tech firm, Codelitt's old website lacked a clear voice, engaging user experience, and easily identifiable site architecture. In my spare time at the company, I began performing a UX Audit of the site and came up with a clear set plan of attack for a new website experience. I presented and pitched my plan to leadership, narrowing in on the ROI of a redesign, and was given the go-ahead to dive into the project.
The Solution
The process for the redesign started with a UX Audit, then flowed into defining the User Personas, building out an ideal site architecture, defining the new user flows, and jumping into sketches and low-fidelity wireframes. We went through several iterations of the homepage before landing on a final UI for the newly designed user experience.
The Outcome
After a new User Experience and User Interface was implemented, the company saw significant improvements in their user activity.
-
30% increase in New Users
-
100% increase in New Subscribers
-
40% increase in Form Submissions
-
10% decrease in Bounce Rates