Presence Learning
The Problem
With the rise of remote work and the clear need for remote education and therapy delivery, the award-winning Presence teletherapy platform represents a key source of revenue growth and diversification. We helped Presence define the platform’s relationship to other strategic business objectives and initiatives, shape communications strategies, name the digital platform, build a distinctive brand identity still subtly tied to the parent brand, and support the rollout to diverse audiences of schools, clinical agencies, and individual practitioners.
The Solution
To minimize launch costs and drive maximum awareness of the Kanga platform, we spun out customizable pages within the main Presence website, helping visitors see Kanga as part of a holistic offering from the field leader.
The Outcome
The redesigned website helps Presence cement their leadership position, fill their sales funnels, and tailor their approach to specific audience needs. With a robust research and insights hub, Presence shares their experience with decision makers, clinicians, parents, and influencers. Navigation and storytelling puts audiences first, shepherding them to the content they seek, and priming them to access resources or connect with the Presence team. And with comprehensive analytics in place, Presence more effectively monitors the efficacy of sales and marketing efforts.