JLL.com Updates
The Problem
As a large organization, JLL's website suffered from too many pages, lacked proper lead funnels, and had an outdated information architecture. I meet with the stakeholders over the course of a year to custom design a research plan, onboard staff, and obtain budgets for the redesign. We agreed to a plan of research, assigned proper staff, and conducted preliminary stakeholder and marketing research before onboarding for an 18 month launch date.
The Solution
The team hosted rounds of stakeholder interviews, audited the current site, obtained and reviewed the usability analytics to diagnose issues with the information architecture, usability of the site, and lead capture. They worked to align a new design system, create new pages for the site, update the information architecture, and improve the submission rate on prospective clients.
The Outcome
After a new User Experience and User Interface was implemented, the company saw significant improvements in their user activity.
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30% increase in New Users
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10% increase in Research Views
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25% increase in Form Submissions
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14% decrease in Bounce Rates